Effective Small Business Marketing Ideas 2021
In a perfect world, you’d have a team of marketing geniuses that work round the clock to generate leads for your business. In this world, things aren’t quite so simple. If you’re one person who’s responsible for your marketing, don’t worry. There are still many ways to successfully market your business while fitting it all in around other duties and distractions. Here are small business marketing ideas that will help get the word out about what you do:
1) Use Your Company Logo as a Link
Many small businesses use their logo to link to their home page or their main product pages, but there’s another great place to put it: on every page of your site. Not only does putting your logo at the end of every page make your site look more professional, but it also makes it easy for visitors to navigate around.
2) Keep a Company Twitter Account
Twitter has several advantages over Facebook and other social media platforms when it comes to business: It’s much faster (so you can get in and out quickly), and the character limit forces you to keep things short and focused. If your company doesn’t already have a Twitter account, create one now and then use it.
3) Create Business Cards With QR Codes
Many businesses still print their contact information on physical cards distributed through traditional marketing channels like door-to-door canvassing or advertising in store windows. These traditional forms of marketing are important but don’t forget about the other exciting opportunities afforded by the internet: QR codes.
4) Share Company and Industry News on Facebook
Facebook doesn’t just have to be for personal updates it’s also a great place to share business updates and industry news. Most of your audience is probably on Facebook anyway, so put that into use as a way to reach them.
5) Take Advantage of Google Posting
Some small businesses avoid creating profiles on Google Posting because they’ve been told it’s unimportant, but this couldn’t be further from the truth. Google posting communities can be extremely useful for finding new clients and learning about business trends. If you can get in with one community, you’ll quickly realize how helpful it is to connect people you wouldn’t otherwise meet.
6) Use Company Videos as Lead Generation Tools
While you certainly need to create engaging video content that’s enjoyable and full of personality (and doesn’t look like an advertisement!), it can also be a great way to attract new customers for your small business: Just make sure your videos include a call-to-action, such as “ask us about our services” or something similar.
7) Promote Your Small Business on Infographics
An infographic can be a very effective marketing tool because it tells people what they need to know in an easy-to-understand way–which is why so many businesses use them as promotional tools. The great thing about infographics is that you don’t need to create them from scratch it’s easy enough to repurpose existing content and pictures and use them as a starting point.
8) Use Online Billboards
Why only advertise on a select few platforms when you can advertise across the entire internet across millions of websites, apps, games, news stations, dating sites, and much more! To do this, you can simply use My Online Billboard and advertise with any budget the same as you would with any other search engine or social media platform except you can not only reach more people but also generate higher quality traffic in less time!
Ready to get started marketing your small business with online billboards?
The important thing is to always be marketing, even when you’re not actively doing so. It may take some time for your efforts to pay off, but eventually, you’ll start seeing real benefits if you consistently market your business. Don’t hesitate to try online billboards, which are a great way to advertise your business. They can be used in many ways, from creating an advertisement for one of your products or services to giving customers information about what you have going on at the moment. Your online billboard is versatile and interactive, so it will reach more people than traditional advertising methods because they don’t require any physical effort on behalf of the viewer.
