How much should I spend?

While we get this question all the time, it’s impossible to just pull a number out of thin air. There’s always more context going into this question. So let’s do a little assessment together and come up with a method to finding the right budget.

If you need to drive 5,000 people into your product page, podcast, or business, let’s estimate $0.84 per person, and you’re looking at $4,200.

Why $0.84? We made the estimate based on the average CPC, plus around 20% more since we assume we’ll need more ad impressions to convert someone who is not familiar with your brand.

If you can, we recommend driving 1,000 people to your landing page, retail site, or streaming platform to see if you have the right combination of ads and targeting.

With those concepts in mind, you’re ready to start planning your My Online Billboard campaign!